Don’t touch That Facebook Boost button!
Here at Bespoke Marketing, we hear it all the time:
“I boost my posts - that’s enough, right?”
We have some terrible news for you.
That little “Boost Post” button is a waste of money. If you’re using it often, then you’re throwing hundreds, possibly thousands of dollars away.
This is why you should never use the Boost Post button to promote your content. Don’t say we didn’t warn you!
You should only boost a Facebook post that will help you achieve a specific business goalBefore you even think about boosting a post, you need to consider why you’re doing it in the first place?
When you simply Boost a post on Facebook, that post is delivered to the News Feeds of users who fit within your general targeting parameters. While it will help your content to reach more people than it would organically, unless you’re lucky, the majority of those extra viewers won’t engage with your content in a way that helps your business.
Let Bespoke help you create promoted posts using Facebook’s powerful Ads Manager.
Through Ads Manager you can expand your content’s reach, choose specific business goals for each posts while also targeting a more relevant audience to your business.
It’s a little extra time and a few extra steps, but it can go a long way to doubling your revenue!