• Daniel Graham

The Importance of Understanding Your Customer before Running a Social Media Campaign

Social media is now an indispensable channel for businesses that want to reach millions of customers across the world.


According to recent statistics, there are around 2.82 billion social media users as of 2019, and this number is set to increase to more than 3 billion by 2021.


Hence, it is an essential digital marketing resource for small businesses that want to quickly and effectively multiply their customer base by 10x and spread the word about their products and services.


But the real question is; how do you find your customers from amongst the billions of social media users? And more importantly, how do you make sure that you are giving them exactly what they are looking for with your small business social media marketing efforts?


Ask Specific Questions


As a business owner, you have to comprehend what kind of person is most likely to respond to your brand – and then create a voice and social media presence that will attract them.


Ask yourself these key questions to enhance the effectiveness of your small business social media marketing campaigns:


  • Why would they buy your product or service?

  • How often would they repurchase the product or use the service?

  • How can you tweak your message and promotions if they are buying for someone else?

  • Where will they make the purchase? Online, or in your shop? How can you help them decide?


For this, it’s a good idea to make an ideal buyer profile and account for all the likes and dislikes of your target audience.


Build A Customer-Centric Approach To Social Media


Digital tools and social media channels have dramatically transformed the way businesses satisfy the needs of their buyers and prospects. Sales pipelines are now heavily reliant on buyers, as 84% of them trust their family and friends for recommendations.


This word-of-mouth dynamic becomes even more influential on social media, where people only trust brands with good reviews and a reputation for reliable service.


In short, understanding the needs of your customers will help enhance your small business social media marketing strategy, improve your brand’s relationship with your prospects and lead to better customer retention rates.


Customer Satisfaction Leads To Better Sales


According to an estimate, it can cost more than five times as much to attract new customers as it does to retain existing buyers. In addition, increasing customer retention rates by 5% can help grow your profits by 25% to 95%.


This happens because all buyers like to feel as if they are a priority for your business.


That’s why 90% of online consumers find it appealing when message is customized according to them, and 80% believe that they are more attracted to companies that have a personalized approach to selling. What better place to do this than social media?


Hence, a majority of digital content marketers agree that creating content that is relevant to their audience’s needs is the most significant contributor to their success.


In turn, this makes them loyal followers which is excellent for your bottom line as they are often worth ten times their original purchase.



In Conclusion


Online shopping is slated to reach $4.8 trillion in returns, creating an immense opportunity for small businesses to make the most of their knowledge about consumer habits.


And social media is a great place to create a positive experience around your brand and build a good relationship with new and potential customers.


Remember, the best way to get noticed is by producing unique content that is appropriate for the needs of your audience. Before running your social media campaign, listen to their feedback, ask them for advice and cater to their demands.


Would you like to learn more about small business social media marketing? We can help create your digital strategy and plans to perfection.


Get in touch with us today to find out how.

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